Case Studies
 
 


Case A.
Problem:

Government imposed VAT of 12.5% on Chemist and Druggist stores. The All India Organisation of Chemists and Druggists decides to oppose this move. They need a competent PR Agency to handle the campaign.

Solution:
O’Mark is called in. It manages the lobbying and its efforts bear fruit. The government reduces the VAT from 12.5% to 4.5%. AIOCD recognized this feat and Umesh was appointed the spokesperson for AIOCD and also interviewed by a FM channel. Now Umesh has become a pivotal point to represent the interests of AIOCD and he is the first person the media contacts for issues related to the Chemists, Druggists and Pharma.


Case B.
Problem:
The CM announced increase in load shedding from one day per week to two days a week. Under the aegis of the Maharashtra Chamber of Commerce, Industry and Agriculture the entire business community was up in arms against this increase. They had to do something and they had to do it fast.

Solution:
The MACCIA entrusts O’Mark with the challenging task of managing the affair and did O’Mark do well? Informed during the later part of the day, O’Mark used its expansive reach in the media and the very next morning assembled the who’s who of the media world. Result, CM calls an emergency meeting in the night and decides to roll back the decision. The lobbyists specially called in convey their gratitude to O’Mark.


Case C:
Problem:
BMC elections were round the corner. Shivsena was weakened by exits of major leaders and not even the staunchest supporters harboured any real hopes of a victory.

Solution:
O’Mark was called in and handed the key North-Mumbai territory from Jogeshwari to Dahisar to manage their media relations. O’Mark enthusiastically took up the challenge. It managed Shivsena’s image and streamlined its preparations. Shivsena emerged as the single largest party in Mumbai and almost swept the north Mumbai territory. The party recognized the importance of O’Mark’s efforts and they have continued their patronage to O’Mark ever since.